The "Direct-to-Jeweler" Value

At Ivanov Jewelry, we don't have a retail markup because we are the manufacturers. When you ask about cost, you aren't paying for a showroom in a mall—you are paying for master-level bench work in the heart of the Los Angeles Jewelry District.

Most of our custom engagement rings fall between $1,200 and $10,000+. The range is wide because the choices are yours.

1. The Center Stone

This is usually 70% of your total budget. We specialize in helping you navigate the trade-offs:

• Natural Diamonds: Timeless and rare.
• Lab-Grown Diamonds: 100% identical carbon, 40% less expensive.
• Moissanite: Incredible fire and brilliance for those on a tighter budget.

2. Metal & Complexity

Platinum is our most recommended metal for security, but 14K gold offers incredible durability for daily wear. Using our 3D CAD Technology, we calculate exactly how much metal your design requires, ensuring you never pay for more than we use.